“The arts are not just a nice thing to have or to do if there is free time or if one can afford it. Rather, paintings and poetry, music and fashion, design and dialogue, they all define who we are as a people and provide an account of our history for the next generation.” Michelle Obama. We have met quite a few amazing, talented artists who unfortunately do not have the resources or platform to effectively express themselves and be seen and acknowledged for the contribution they are making to the society and consequently to the next generation, through their art works. This project seeks to put the creative hearts to the fore by promoting their work through tourism both domestic and international and as Tour Operators we become literally the vehicle to drive this project, with the help of institutions that have made this one of their objectives. We will also support a young artist in each Province through sponsorship and enabling them to enrol with a partner gallery for nurturing and mentorship.